Five tips for online videos

Five tips for online videos

Thinking of using online videos as part of your educational outreach? The Centre for Public Legal Education Alberta (CPLEA) and Public Legal Education and Information Service of New Brunswick (PLEIS-NB) share their video experiences.

  1. Good video editing software equals better videos. “If you plan on making videos a regular part of your programming an early investment in good software will save time, create better videos, and staff will have to learn only one program.” (CPLEA)
  2. Not a video expert? Get outside help. “We worked with university and college students to create some of our videos. They brought valuable skills into the office and helped to train our permanent staff.” (CPLEA)
  3. Less is more. Research suggests that online videos should be two minutes or less in length. (CPLEA)
  4. Share the video love. “We use our videos in many different ways. We embed them in blog posts, share them on Facebook and Twitter, include them in email newsletters, show them at conference and presentations, and include them in funding applications.” (CPLEA)
  5. Where to host? YouTube versus Vimeo. Both sites offer advantages and disadvantages. PLEIS-NB notes that “Vimeo is more geared to a professional look and feel…is less cluttered and above all, the videos do not appear with banner ads or have other non-user content showing up.” On Team YouTube, CPLEA points out that YouTube is “popular and easy to use,” offers great statistics about who is viewing your videos, and also “suggests related videos” allowing users to find additional materials.

(Taken from email interviews with the CPLEA and PLEIS-NB)

Andi Argast

About Andi Argast

Freelance writer, part-time LAO Communications Advisor, full-time grad student (critical information studies). Interested in digital activism and community informatics. Opinionated in a good way.



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